Roberto Cavalli and Marcolin launched a Special Edition of sunglasses at Milan Fashion Week in the Roberto Cavalli Fall / Winter 2012-2013 collection. The unique and glamorous sunglasses collection is called Wild Diva, aimed at confident women, celebrating women and femininity.

The collection shouts femininity with its fierce style conveyed through the bold shapes and the striking colours. The look is powerful forming an iconic chic. Vogue have described the sunglasses as “a woman who demands attention”.

They feature bold chromatic contrasts varying from wintry hues, such as tobacco black and purple to stronger and eye-catching colours like pink, violet and acid yellow and green . The contrast in colour enhances the daring fashion essence of these sunglasses.

Visit an Eye Health Centres location and ask about Roberto Cavalli’s Wild Diva Special Edition Sunglasses!

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CUTLER AND GROSS

www.cutlerandgross.com

Just arrived!

London based luxury eyewear brand specializing in handmade sunglasses and optical designs, with a vast collection of vintage frames.

Cutler and Gross focus very much on individuality; they do not have a logo and tend to stay away from over-the-top branding.

With at least two new collections a year, Cutler and Gross eye wear are designed at the Cutler and Gross headquarters in Marylebone, London and are hand-made in a factory in Pieve di Cadore, situated in the northern region of Italy. Each particular frame requires at least six weeks of experienced craftsmanship to produce.

With a collection library spanning over 1,000 styles of frames, a massive catalog of vintage frames and a bespoke service, the company is known for its craftsmanship, art, design and fashion – regularly featuring on catwalks and magazines including Vogue, Glamour, Elle, Grazia, Marie Claire, Dazed and Confused, GQ, Vanity Fair, Esquire, The Financial Times, and Forbes.

Quintessentially British, Cutler and Gross launched in 1969 and the line’s chunky, eccentric sunglasses were instantly embraced by the international fashion world (you can ogle their pop-cool optics on Sir Elton John and Madonna, among other style icons). We absolutely adore the retro appeal and signature quirky colors of these exquisitely made sunglasses. Manufactured in their own Italian factory that strictly adheres to the tradition of handmade eyewear, each pair undergoes a painstaking three-week hand-finishing process that gives them a distinctive, rough-hewn, one-of-a-kind quality. Timeless and classic, so you’ll wear them year after year after year.

During the 16th annual Transitions Academy, attendees were immersed in a 360° experience – uncovering new trends, new products and new tools to help them grow their businesses in 2012.

But any of the attendees will tell you that the true magic does not happen during Transitions Academy. It’s experienced throughout the year as they achieve strong results by incorporating these new products and programs into their everyday business strategies.

During Transitions Academy, Transitions Optical recognized 24 loyal partners who did just that – and announced the winners of the 21st annual Transitions Lab of the Year, the 2nd annual National and Regional Retailers of the Year, the 2nd annual Vision Benefits Broker of the Year, and first-ever Eyecare Practice of the Year awards. This issue is dedicated to sharing their stories and strategies for success.

Congratulations to all the winners and finalists, and thank you for your ongoing support and commitment to promoting eye health and the Transitions family of products.

There are clear lenses that darken. There are sunglasses that are polarized. But never before have everyday eyeglass lenses been able to both darken and polarize in bright, outdoor light. Until now.

Introducing new Transitions® Vantage™ lenses, the photochromic lenses you know and love plus the added benefits of variable polarization — polarization that increases as the lenses get darker in outdoor light. That means, as Transitions® Vantage™ lenses get darker, vision gets crisper, sharper and more vivid. While glare is reduced in even the brightest outdoor conditions.

Visit http://www.transitionsvantage.com/ to find out more about these innovative lenses.  Coming Spring 2012 to Eye Health centres.

New!

www.chromeheartseyewear.com

New Chrome Hearts Frames Collections are in stock at Eye Health Centres locations now!  Stop in today!

S A L T .

www.saltoptics.com

If you wear SALT. Optics eyeglasses or sunglasses, you probably already know that less is more. You know that they represent superior craftsmanship, high quality and simple designs. They’re modern and streamlined, with a timeless, retro flair.

Salt has frames for men and women that range from contemporary, rimless frames to classic, chunky styles. If you’re an out-of-the-box thinker, these glasses are for you. While they feature vintage style, they are engineered to meet the most exacting standards for quality and superior performance.

Frames are handmade with optical-grade plastics and metals. Shapes range from the classic aviator style to the trendy oversized frame. Retro horn rimmed glasses are updated with modern, high-impact materials to keep them like new for many wears and years to come.

Transitions Optical, Inc. has named the three finalists for the third annual Transitions Healthy Sight Awards program: Trisha Beal, O.D., Brant Family Eye Care, Ontario; Alain Côté, O.D., Clinique optométrique de Lennoxville, Quebec and Diana Monea, O.D., The Eye Health Centres office – Kensington, West Region. All finalists will be honored during the 16^th annual Transitions Academy, held January 29-31 in Orlando, Fla., and the winner will be named the 2011 Transitions Eyecare Professional of the Year during a special awards ceremony.

Each year, the Transitions Healthy Sight Awards program recognizes independent eyecare professionals from each of the three regions in Canada for their commitment to advancing eye health and their overall support of the Transitions brand. In addition to being honored as the Transitions Eyecare Professional of the Year, the winner will also receive rewards such as a celebratory dinner for his or her staff; a trip for two to attend the 2012 Transitions Championship^®, a PGA TOUR event; and Transitions-branded apparel and cash prizes for each staff member.

“During the selection process, it was clear that the driving force for all three finalists was a strong passion for educating their patients and local communities about the importance of regular eye care,” said Christine Underhill, business manager, Canada, Transitions Optical. “We applaud each finalist for challenging and inspiring their staff to promote healthy sight year-round, and for arming them with the education and resources to confidently recommend Transitions^® lenses as an everyday eyewear solution.”

About the Transitions Healthy Sight Awards Program

Now in its third year, the Transitions Healthy Sight Awards program recognizes and rewards independent eyecare professionals who demonstrate excellence in supporting Transitions Optical’s family of products and programs, and who actively promote healthy sight within their practices and the community.

To be eligible for the Transitions Eyecare Professional of the Year award, eyecare professionals must be part of an independent practice with no more than 10 locations and have at least a 15 percent share of Transitions lenses. All nominees are evaluated on their sales growth; marketing initiatives and promotion participation; community involvement; and employee education and training. Eyecare professionals can self-nominate, or can be nominated by a laboratory, lens manufacturer or Transitions Optical representative.

Additional information is available online at www.Transitions.com/HSAP, or by calling Transitions Optical customer service (877) 254-2590.

In late October, the AAO sent out a media release regarding the Eye See Eye Learn program promoting the virtues of Kindergarten children obtaining an eye exam from their optometrists. What started as a local story blossomed into a release that appeared around the world. However, the importance of the program hit home when a child, a parent, and an optometrist teamed up to talk of the benefits of the program.

Dr. Kerrie Schwandt of Medicine Hat, and Dr. Diane Monea of Calgary both received media attention when they brought in a parent and child from their respective practices who benefitted dearly from the Eye See … Eye Learn program.

The Medicine Hat News wrote about the gains made by Riley Wilks, a young boy who has made “big strides in learning” since having his eyes examined and receiving his first pair of glasses. Riley’s mom noticed a problem when one of Riley’s eyes seemed to be turning. Now, with glasses, he is able to see better and is doing much better in school.

Meanwhile, CTV Calgary featured Jasmine Walia, a Kindergarten student who started to complain about not being able to see the board at the front of the class. Through ESEL information distributed at the school, Jasmine’s mother took her in to see Dr. Monea who worked to correct the vision problem. Jasmine is now doing great.

Working with optometrists to find the “human interest” angle on a story, has allowed us to gain some of the media attention that the ESEL program so richly deserves. However, the media release generated stories beyond the large media outlets and found its way into a variety of mediums.

These include:
• Alberta Education’s Website
• Alberta Health Services
• Community papers
• Contact lens site out of Britain
• Daily newspapers throughout Alberta
• Internet blogs
• Rural Weekly newspapers and Internet site
• You Tube – Calgary Breakfast TV upload

Since September 2011, the ESEL program has provided almost 800 pair of glasses to students outstripping last years pace which resulted in 1,600 free eye glasses. Much thanks has to go to our industry partners, Hilco, Optiq, and KW Optical (Calgary) and KW Optical (Edmonton) for their generous contribution.

If you are interested in participating in a similar media story as outlined above, please contact Karen Hollingsworth at the AAO Office for details. We are always looking for assistance in promoting ESEL and optometry across Alberta.

Some sites where ESEL has been mentioned:

Medicine Hat News

CTV Calgary

Alberta Education

The Prairie Post – Rural Paper
Breakfast TV

Vegreville News

Internet Blog

Edmonton Community paper

UK Internet

It is with great pride that Dr. Monea announce to you all that we have been selected as the winner for Western Canada as Eye Care Professional of the Year sponsored by Transitions- now we are in the running with East & Central Canada and the USA!